Salesforce offers a tremendous variety of options when it comes to different career options. I started as a project manager, managing a new implementation of Salesforce for an end user. Gaining experience with the platform and with projects, I moved to work for a consulting partner as a consultant. Although my title was ‘consultant’ in reality I performed the duties of a business analyst, a scrum master, a Salesforce consultant designing and configuring solutions and for smaller projects doing the project management. After I left the consulting partner I worked as a solution designer and then a solution architect for an end user. A career in Salesforce can take many turns and provide valuable experience.

Salesforce is a vast platform, and there are a number of roles that individuals can specialize in to showcase their expertise. The choice depends on your interests, experience, and career goals:

  • A Salesforce Consultant works closely with businesses to understand their needs and tailor Salesforce solutions accordingly.
  • A Salesforce Administrator manages the platform, including user management, data quality, and basic configuration.
  • A Salesforce Developer goes a step further by creating custom applications, automating business processes, and integrating Salesforce with other systems.

Salesforce Consultants have a deep understanding of the Salesforce platform and how it can be used to solve a business’s unique challenges. They work closely with clients to analyze their business needs, and then they recommend and implement Salesforce solutions to meet these needs. They also typically have a good understanding of business processes and can bridge the gap between technical and non-technical stakeholders.

Becoming a Salesforce Consultant requires a mix of technical knowledge, business acumen, and excellent communication skills. Having experience in a specific industry can be a plus, as it can give consultants a better understanding of the unique challenges and opportunities that businesses in that industry face. Salesforce Consultants are often certified in specific areas of the Salesforce platform, such as Sales Cloud, Service Cloud, or Marketing Cloud, demonstrating their expertise in these areas.

Salesforce Administrators are the backbone of any Salesforce implementation. They handle various tasks ranging from user account management and security settings to conducting basic updates and customizations. Administrators ensure that the system is functioning smoothly and that it is meeting the needs of its users.

Becoming a Salesforce Administrator typically requires good problem-solving skills and an ability to understand and work within the Salesforce platform. Administrators should have a solid understanding of business processes, and they need to be able to effectively communicate with both technical and non-technical users. Certifications, such as the Salesforce Certified Administrator certification, can validate an administrator’s skills and expertise. Find out more here about a Salesforce Admin Career


Salesforce Developers delve deeper into the platform’s capabilities by using code to create custom solutions. They work with Apex (Salesforce’s proprietary programming language), Visualforce (Salesforce’s framework for building custom user interfaces), and Lightning components to build solutions that can’t be achieved through the platform’s point-and-click tools alone.

Becoming a Salesforce Developer requires a solid understanding of object-oriented programming and experience with Salesforce-specific languages, such as Apex and Visualforce. Developers should also be familiar with JavaScript, HTML, and CSS. Salesforce offers a specific certification for developers, the Salesforce Certified Platform Developer I & II, which demonstrates a developer’s ability to build custom applications on the Salesforce platform.


The Importance of Salesforce Certifications

Salesforce offers a wide range of certifications for different roles and levels of expertise. These certifications validate your skills and make you stand out in the competitive Salesforce market. For instance, there are certifications for Administrators, Developers, Consultants, and specific clouds like Sales, Service, and Marketing Cloud. 



Salesforce Admin Career

Salesforce Business Analyst Career

Salesforce Developer Career

Salesforce Consultant Career

Salesforce Architect Career